Elevating Your Client Base: How to Call in Clients at the Next Level

In this episode, we dive into how to attract more clients by leveling up your worth and pricing.

We discuss the importance of testing new strategies, calibrating your energy, and allowing your frequency to match your desires. Inspired by a conversation with a client who coaches CEOs, we explore expanding charging capacity, changing client conversations, and upgrading your audience attraction methods.

If you're looking to elevate your services and clientele, this episode is for you!


00:00:00 Intro
00:00:24 Attracting High-Value Clients
00:01:56 Personal Investment Story
00:04:26 Recognizing Value in Personal Investments
00:06:00 Identifying Your Dream High-Ticket Client
00:08:19 Overcoming Limiting Beliefs
00:11:00 High-Ticket Client Characteristics
00:12:10 Elevating Your Client Base

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Transcript

 If you want to attract more clients and you know, it is time to level up your worth and to call in a new level of pricing, a new level of clientele of uplifting your services of even just the way that you are delivering, giving yourself more spaciousness and not having to be so, so, so handholding. In your services, then this is definitely going to be the episode for you.

And I want to talk to you about how to do this, some stories to share and leave you feeling really inspired to take action on testing the damn thing. That's really what it comes down to putting yourself out there, allowing your whole audience to calibrate to a new level of your pricing and your services, but more so than that, testing your vibrational energy and allowing the frequency to also catch up to what you desire.

Yeah. So many good things I want to chat about. And this is really inspired from a conversation I had with a client of mine. Her name is Anna and she is so amazing. She coaches a lot of CEOs and leaders to streamline their processes in their business so that they can do more, have more, all those wonderful things.

And we were talking about energy calibration. And the strategy that also goes behind that when it comes to taking business to the next level. And we began sort of exploring a lot of strategies, like expanding the way in which you're charging and the capacity that you're charging, but also considering different levels of conversations that you're holding with potential clients at that next level.

So some of you might be even feeling right now that the way that you're speaking to your current audience is simply not attracting the people that you're ultimately wanting to work with.  So we want to talk about this and where we can begin is I want you to think about when you last invested in yourself where it felt really scary.

I know for me that amount was 50, 000 and I really wanted to pay that all in full. I'm a pay in full type of gal, so I'm definitely someone who is a saver spender. So what this means is I will. Lock onto the desires that I want in this case, a 50, 000 mastermind program, and I will launch and sell. And when I have that in the business savings is when I invest, or if I so happened to already be in overflow, which I always am, I will make really considerate thoughts around which mastermind groups I want to join, knowing that I've already got the money in the bank.

So for me, this is how I painful, but I digress. When I knew I wanted to lock onto that and I paid for it in full, I I also recognized and realized that I had shifted a frequency within me. And it's not as though I had never done any big purchases before. I have made big purchases since I was in my early 20s.

I bought my first home when I was 21 years old, which was a 350, 000 house.  I know it was so cheap, but that was really, I lived in the outskirts of Melbourne and that's where I bought my first home. And then I went on to buy cars and bigger properties and luxury travel. So big spending has never been a big deal for me because I've always saved and I've always put my mindset behind making sure that I was making really good decisions.

But in saying so, what I want to say here is that, When you think about whoever you've invested with or the groups that you've invested in, whatever that amount is, and it might not be 50, 000, I just wanted to share what mine was, but it could be 5, 000, 2, 000. Either way, you have set yourself a frequency level of knowing that this is what you feel worthy of spending on yourself, charging Is no different to that.

So however you are spending on your own personal worth or even wardrobe items, what you're buying, how you're, what food you're putting into your body and how you're spending there are all reflections of your personal worth and what you're willing to spend on. Now, if you are willing to spend at a certain level, and I know that there's a lot of you who have said, Spent thousands of dollars on your own personal development, whether it's university or whether it's outside of that, you are also in calibration for calling in clients at that same level.

So it's not as though it's something very new for your frequency to go and search for. It's already in your realm of reality. You've already experienced that in some way. So the key is to align your energy and believing in the value that you provide through recognizing the value you've already given back to yourself.

When I first offered a high ticket coaching program, it was with a one to one individual. And I remember I was so scared to actually share the number itself that I couldn't do it. On the discovery call itself. And it kind of worked out. I found a way through it where I said, let me put together the contract and the package for you, and you'll see everything that's involved and what the value of the package is.

And I sent it to her in writing. That was easy for me to do actually saying the words was a whole other ballgame, but she came back within five minutes and said, Ruby, it sounds great. Let's do it. And a lot of that came from believing in the value that I provided. Even though there was still a little bit of calibration, such as actually saying what the price was on the call itself.

The main thing that I realized here was the only way to make it work was to fully back it with my confidence. And that's not easy to do. I understand that we all have our little nuances. One of my clients who I spoke to today, she and I were talking about just this about moving up and. Discussing the energy calibration and the frequency in taking business to the next level.

And she works with a lot of CEOs and leaders and leadership teams to streamline their processes, but ultimately nothing's going to change price wise for her. And for you, this is relevant until you realize how much value you're giving back to that client. So I want you to ask yourself. Who is your dream high ticket client?

They should be someone who doesn't need constant handholding and who's likely already at a certain level in their career or in their business, who values the transformation you provide without needing to question the price so intensely. There's obviously a lot of merit in questioning pricing and value as a buyer, but if someone is trying to.

Constantly undercut you, or they're trying to find a cheaper alternative, but doing it in a way where you feel your boundaries around your values are being stepped on, that is a whole other different ballgame. So like I said to Anna, one of the main things that has really, really helped me in stepping up to owning my pricing is knowing and reflecting back on what I've already done.

Put into myself. So in Anna's case, she had already invested thousands and thousands of dollars into her own business and development, but she was afraid to charge that. So with that being said, there was an instant connection point for her. I could see it in her eyes. She's like, Oh, that's right. Hi guys. I just want to quickly pop in and I'm hoping you are loving this episode so far.

If you have heard me talk about flow and you are wanting and interested and intrigued to learn more about your own flow frequency and the health of your flow state, then you might be very interested in taking the flow frequency quiz. I'm going to leave that in the show notes if you're interested to do that, it's absolutely free.

It takes about 7 minutes per question. And it's going to give you so much insight into potentially where you can work on so that you can activate more flow in your life and business. Okay, let's head back to the episode. Like I will tell this story so many times over. When I first started my business, I did not realize that 10, 000 USD for a six week program was that much.

So, so crazy to buy into, I was never that type who would buy courses at hundreds of dollars. I was always calibrated to buying courses and personal development experiences that were into the thousands. And so when I realized this, it gave me a lot of permission to immediately charge into the thousands for people who were starting their businesses, because I knew that there were.

Millions and millions of people just like me who are willing to do the same. And this is where it kind of crushes a lot of old limiting beliefs, or maybe even beliefs that you pick up from the industry that individuals who are maybe just starting out in their journey in whatever way, healing, business, et cetera, that they don't have money to invest.

That's something that I definitely did at the start where I would look at people's Instagram accounts and I'd see that they had a hundred people on Instagram and think they can't afford paying me a thousand dollars. They can't afford going into a mastermind for three months for no other reason than their following or to meet with an individual who had an idea to start a company and was talking to me about it.

And I was thinking at the back of my mind, there's no way that this person is going to be able to afford my 5, 000 fee. But in actual fact, Who are we to judge? We've got no idea what individuals have in terms of savings or what their risk tolerant levels are in terms of investing. And I found every single time that I put that aside and I shared the value of what it was like to work with me and what the promise was and what I was charging and what the, uh, results would be, obviously, you know, within the realms of what I know I could help them do.

It made so much financial sense and that is a version of fully backing your pricing with confidence. So remember it's not about offering more for a higher price. This is another thing I spoke to a few of my clients about that they feel that they need to give more. So for example, if let's say you're charging 5, 000 for a three month program and you know that you want to increase your value or your worthiness in this way.

Another way to think about it is you could charge two and a half thousand dollars for a one hour session. That's quite extreme. Or you could charge 5, 000 and deliver that in six weeks rather than three months. That could also feel quite like an up level, even though the dollar value itself stays the same.

So this is where another version of feeling worthy of calling in more of what you  is this idea of In order to be worthy of that, we need to put a ton of hours in. We need to double our value. We need to double our time, do weekly mastermind calls, do one to one calls all over the place, only to feel even more exhausted at your higher pricing.

So I want you to realize that it's about providing the right value to the right client.  So take a moment today to really think about who is this most perfect ideal person for you to work with? How much hands on, uh, do you need hands on time? Do you need with them? What questions are they asking you? What conversations are you holding at a certain level?

Like for me, when I think about my high ticket clients, they can, they can. Do courses of mine and they will, they'll watch it at one and a half, two times speed, they'll implement the things that feel really good to implement into their world and into their business. And then on our one to one calls, we'll be talking about what's happened since the implementation or how they're feeling about it.

Or where it still feels a little out of alignment and where we can pull it back into alignment, where they might need extra help. And then they'll go away from those calls and feel so energetically uplifted, like so ready to actually do the work that they won't need another call for another few weeks, or maybe even.

A month apart, I have some coaching packages where they will do my courses and we'll have one to ones once a month for 90 minutes in a workshop style and apply a lot of things. And then they won't need to have a whole bunch of one to one calls. And that's cool. That works for those clients. I'll also have some clients who will say, I would love to pick your brain for 30 minutes every week and have Voxer access.

And that's great. I have those clients who just love to talk things out. Most times they're. Coaching themselves in the Voxer and they come up with their own solutions and their own answers, but isn't that all a part of the process? So my high ticket clients, I know, uh, those that know that they have personal power to apply what they need to apply.

They need some alignment. They need some accountability. They love to have a good chat about what's going on with their energy, but. Never, never, ever do I attract somebody who feels as though that the more calls they have with me, the more successful they are, or the more access they have to my live personal energy, the more they're going to be able to actually achieve the goals that they want to achieve.

My clients already show up knowing that they have everything they need, but they just aren't Really desire that little touch of accountability. So if you are ready to elevate your client base, I really want you to do the work, right? Think about who your dream high ticket client is, and really, really get stuck into the examples of that.

And then I want you to play around with your pricing. So it might be shortening your container, but keeping the same value, or it might be keeping the length of your container, but. You know, doubling the price or adding another thousand dollars to the price. The next time you launch it, I also want you to think about some shorter term options.

What does your six week intensive or one week intensive look like without needing to base it off an hourly rate of your bigger masterminds? It's just knowing if you want to do a one off, what is that? Why is it so valuable? Why are you charging what you're charging? And then. Floating that out there to your audience.

So I'll do a separate episode on how to start floating things out to your audience and how you can create hype and excitement and getting people to really lean into what you've got going on. If you're following me on Instagram stories, you'll see me do this quite a bit, especially if you're listening to this episode live, um, you'll see how I float certain offers over the next week or two around what's coming up in the business.

And it's so fun. It's really mysterious.  It's really exciting. Maybe it's my Scorpio South node being a little bit mysterious and magnetic in that way. But there is something so, so, so good about backing that completely with the vibration that you are worth every single dollar that you're asking for. So if this really resonated with you, make sure you share this podcast with somebody in your business world who really needs this confidence boost.

Also, I'll see you over on Instagram as per usual for the after the show chats. I love the DMs that I get afterwards and I will catch you in the next episode.