Flow State Business
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.
This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow.
I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot.
Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks.
Press play and enjoy the binge.
xo Ruby
Episodes
480 episodes
The energy work behind consistent sales
Sales have felt heavy lately, haven't they. You're staring down the end of the year, thinking about Christmas and dinners and presents, and quietly wondering how it's all going to work if things don't pick up.Here's what came...
How to trust your intuition and actually act on it with Jackie Gillies
You feel it in your bones that you're here to do big things. But then it comes to actually being seen, actually charging what you're worth, actually letting yourself be known, and something in you shrinks.I brought Jackie Gill...
We've dimmed our light and I'll be damned if we do nothing about this.
You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet.Maybe you didn't even notice it happening. The words stopped coming. The vision went blurry. You started shrinking your...
You don't need ads to sell (I haven't in months) - my organic strategy
I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No boosting.And the honest answer is I stopped caring about the numbers...
The warning flare I got from Instagram (and what I did)
Okay this was a week 🫣I thought this part of my business was untouchable. Eight years, rock solid, never once given me a reason to worry.Then last week, in a single notification, it all started shaking. And t...
I'm different after the daily sales model. This is why
Recording this one from a Hub co-work space in Brisbane, coffee in hand, in full flow 🤎I've been mapping out what's actually shifted for me over the last two years since going all in on daily sales. And honestly, sitting down to write i...
The low ticket thing everyone's getting wrong
A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales a month is a job you gave yourself. I'd rather have 40.I'm getting into the b...
Brand deals for coaches: how to start and how to get paid
Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍We're talking brand deals and collabs. And before you go "ugh, that's not me, I'm not an influencer, my audience isn't big...
A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden
Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there.Alex Eden meets you right in the middle 🤍
$100K week debrief: what really made it happen
Okay I cannot believe I'm saying this, but I just had a $100K week 🤍 100K worth of coaching contracts sent out in less than 48 hours.And I'm giddy. Not because of the number, but because this model works. No launch. No ads. No hug...
This helped me coach my clients better
Just landed back on the Gold Coast from Singapore and this one poured out of me Every single client I met in person this month said the same thing.They love how clearly I explain concepts, and it's because I teach in shapes. Arr...
The small things I did to get my glow back in business
Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎The last couple of months have felt heavy. Nothing bad happened, sales still coming in, clients still signing. But the energy just sucke...
There's no expiry date on starting something that lights you up with Jo Clark
Okay this one's a treat 🤍I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark. She spent 32 years in education, hit rock bottom six years ago, and rebuilt her entire life into a ...
How I grew my business through in-person events (and VIP days)
Okay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shap...
Creative block? You and I need to chat
Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat.In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark.You know...
“I'm so over hearing myself sell” - The identity work behind selling every day
Okay so this one's deep. Think late night call with a glass of wine 🍷I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old y...
How to reignite your passive offers that aren’t selling right now
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍).So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only...
How I create epic opportunities out of thin air (and why it's never luck)
Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍).I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is.<...
How my husband and I run a business together (and stay married) with Michael
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions.If you don't know, Mike is my husband, my bu...
I sell 40+ courses every month with no ads and no launches (here's the full funnel)
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild.The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and bu...
Listen to this if you want to be wealthy business owners.
Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a couple of really clever things from both a strategy and a systems pers...
What to do when things feel like they’re going backwards
So I woke up this week and lost 150 followers overnight. Sigh…But what happened next was not what I expected at all. I did one tiny thing, took me less than five minutes, and the results genuinely shocked me.Come listen. I think...
What my mastermind clients are really asking me right now (the stuff nobody says out loud)
May feels like a weird time of year. Real shit energy. Almost halfway through 2026 and you might not want to face the facts.This episode is different. I'm answering real questions from my mastermind clients - the stuff they're actually ...
You're freaking good at what you do but nobody's buying (here's the actual problem)
I created six new offers in nine hours yesterday. Something is in the air.But this episode isn't about me. It's about you - especially if you're really good at what you do but nobody's buying.One of my clients hadn't sold anythi...
When the vision is clear but nothing's moving (what the gap is teaching you)
I've been journaling pages and pages lately. Something's shifting.The last month has been some of the best weeks in my business ever.And then everything slowed down. Two quiet days and I'm suddenly spiraling.In this epis...